When the UK’s mobile gaming market surpassed £2.1 billion in 2023, it wasn’t just about casual play. A growing cohort of players were turning their phones into competitive arenas, earning prize pools that rival traditional esports.
Australia: In the last two years, the number of Australian players competing in mobile esports tournaments has jumped from roughly 5 000 to over 30 000. That growth translates into more prize pools, larger audiences, and a steady stream of sponsorship deals that were unheard of a few years ago.
