Naagin 7 may go off-air as Ekta Kapoor cites budget limits and AI backlash
Naagin 7: The popular supernatural TV series Naagin 7 is reportedly facing the risk of going off-air just months after its grand premiere. Despite a strong start and impressive initial TRP ratings, the show has witnessed a steady decline in viewership, raising concerns among makers and the channel.
Produced by Ekta Kapoor, the show premiered on December 25, 2025, and quickly grabbed attention with record-breaking viewership in its opening episodes. For the first couple of months, Naagin 7 performed well, maintaining its position among top-rated shows. However, the momentum did not last long.
Falling TRPs and weak storytelling
As the series progressed, audiences began losing interest due to what many described as a weak and unengaging storyline. Viewers felt that the plot lacked freshness and failed to match the high expectations set by earlier seasons of the franchise.
The drop in TRP ratings has been significant enough to push the show out of the top 10 list, a major setback for a franchise that has historically dominated television charts.
AI usage sparks backlash
One of the most talked-about aspects of the controversy is the use of artificial intelligence in the show’s visual effects. Instead of relying heavily on traditional VFX, the makers opted to use AI-generated visuals to manage production costs.
This decision, however, did not sit well with audiences. Social media users criticised the visuals, calling them “cheap” and “unconvincing.” The backlash intensified as viewers compared the quality with earlier seasons, which had relatively better production values.
Responding to the criticism, Ekta Kapoor acknowledged the budget constraints and explained that the use of AI was a practical decision. She admitted that the show did not have the financial backing required for high-end VFX, which led the team to experiment with AI technology.
However, this explanation failed to satisfy a large section of viewers, particularly younger audiences or Gen Z, who expect high-quality visuals and storytelling from modern television content.
Comparisons with past ‘Naagin’ stars
Another factor contributing to the show’s decline is the comparison of its lead actress Priyanka Chahar Choudhary with former Naagin stars like Mouni Roy and Adaa Khan.
Fans have expressed disappointment, stating that Priyanka has not been able to recreate the charm and impact of her predecessors. Mouni Roy, in particular, is often credited with defining the success of the franchise, and viewers feel that the current season lacks that same magic.
These comparisons have amplified negative sentiment online, further affecting the show’s popularity.
Can the show be saved?
According to media reports, the makers and the channel are considering pulling the plug on Naagin 7 due to its declining performance. However, no official confirmation has been made so far.
There is still a possibility that the show could be extended if significant changes are introduced. A stronger storyline, improved visual quality, or major twists could help regain audience interest. But with TRPs continuing to fall, time is running out.
A changing audience landscape
The situation highlights a broader shift in audience preferences. Today’s viewers are more discerning and demand higher quality content, both in terms of storytelling and production. The reliance on AI for visuals, while innovative, may not be enough if it compromises the overall viewing experience.
For Ekta Kapoor, who has been a dominant force in Indian television for decades, this serves as a reminder of the evolving expectations of modern audiences.
Conclusion
While Naagin 7 started with high hopes and strong viewership, its journey now appears uncertain. Whether it manages to bounce back or ultimately goes off-air will depend on how quickly and effectively the makers respond to audience feedback.
For now, fans can only wait and watch as the fate of one of Indian television’s most iconic franchises hangs in the balance.
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