This Navratri season, Mumbai witnessed a dazzling celebration of culture, music, and digital brilliance — powered by Diverse Media, one of the city’s most dynamic marketing and content creation agencies. Under the leadership of Tejvi Koticha and Varun Aurangabadwala, the agency successfully managed three of Mumbai’s most celebrated Navratri events: Raas Rang Navratri in Thane, Royal Raas at Sahara Star Hotel, and Divya Raas at Inorbit Mall, Malad, featuring the acclaimed singer Keerthi Sagathia.
From high-energy garba nights to star-studded evenings, Diverse Media was the creative force behind the seamless marketing, social media coverage, and digital storytelling that made these events the talk of the town. The agency executed complete online and offline marketing strategies, ensuring each Navratri brand received distinct identity and maximum digital reach.
Their team delivered 360° event management solutions — from live stories, celebrity PR bytes, and influencer collaborations to instant digital content and real-time social media engagement. The result? Each Navratri event’s page saw record-breaking engagement, with thousands of viewers tuning in daily to experience the festive magic virtually.
At Raas Rang Thane, the team captured the community’s cultural spirit; at Sahara Star’s Royal Raas, they amplified the glamour quotient; and at Divya Raas, they showcased the vibrant energy of Keerthi Sagathia’s live performances — all while maintaining consistency in brand voice and digital aesthetics.
Speaking about the success, founders Tejvi Koticha and Varun Aurangabadwala credited their passionate team for turning the vision into reality. “Our goal was not just to cover events, but to create an emotion online — something that made audiences feel a part of the celebration, even from their screens,” they shared.
With creative storytelling, strong coordination, and a data-driven marketing approach, Diverse Media has truly redefined how festive events are experienced in the digital age. Their ability to merge entertainment, technology, and social media impact has set a new standard for festival marketing in Mumbai.
As the beats of Navratri fade, one thing remains certain — Diverse Media didn’t just promote Navratri; they made it a digital phenomenon.
